Companies have more options than ever before for adding new customers and earning their loyalty. Connected devices, and the social, mobile, analytics, and cloud (SMAC) technologies that power them, create huge amounts of data.
This information serves as a digital footprint around consumers, organizations, processes, and products. Cognizant, a global leader in business and technology services, refers to this data as a “Code Halo.” Understanding, managing, and responding to it is key to not only meeting customer needs, but also anticipating them.
Ben Pring co-leads Cognizant’s Center for the Future of Work and shared with us the following new list of best practices for how to leverage modern technology to build better, and lasting, customer connections.
Full story at : http://blogs.salesforce.com/company/2014/09/best-practices-for-using-technology-to-build-customer-connections.html
Posted by Laura Fagan in Dreamforce , IT , Platform